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Stop becoming.

Start being.

You built a version of yourself designed to succeed. It worked. And now it doesn't.

You don't need to become more. You need to dismantle what you built to survive.

I don't fix you. I help you stop pretending.

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TRUSTED BY EXECUTIVES AT:

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MOST COACHING FEELS LIKE REARRANGING DECK CHAIRS ON THE TITANIC.
 
I FIND THE HOLE IN THE SHIP.

CEOs whose personal relationship patterns were destroying families and multi-million dollar companies

Executive team breakdowns that threatened scaling organizations and high-stake reputations

Leaders rebuilding their identity during custody battles, health crises, and major transitions

The work is intensive. The results are permanent. The transformation goes to your core.

THIS ISN'T COACHING.

IT'S IDENTITY RECONSTRUCTION.​

Most people think they have a communication problem, a leadership problem, a relationship problem.

They don't.

They have an identity problem they've been managing with behaviors that stopped working.

 

You don't have a follow-through problem. You don't trust yourself.

You don't need better boundaries. You've made yourself responsible for everyone else's outcomes.

You're not failing at presence. You're performing multiple versions of yourself and none of them are real.

 

And underneath all of it: you built success, status, and achievement because you were terrified of being nothing without them.

That's the identity creating everything else.

I show you what you can't see yet.

Then I make going back impossible.

AS FEATURED IN:

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ABOUT ROCK.

Most people know how to build.

 

Very few know how to be.

 

I've spent nearly 15 years doing this work. Not teaching identity integration. Doing it.

 

Sitting across from founders, executives, and leaders who had every external reason to believe they were winning, and watching the moment they realized the person they'd become wasn't the person they actually are.

That's not a performance problem.

That's an identity problem.

And it requires a completely different intervention.

I don't teach behavior. I don't motivate you.

I help you stop performing.

 

The work is fast because we're not building something new.

 

We're excavating what's always been there.

FROM MY CLIENTS.

THE INVESTMENT.

​You need to be ready to stop performing, stop managing dysfunction, and start building something that actually lasts.

 

If you've spent your life becoming the person you thought you needed to be, and you're ready to access who you actually are, this is the work.​

 

Engagements begin with a 3-month, 5-figure minimum commitment.

 

For a small number of clients, I work in an ongoing retained executive advisory capacity as decisions and inflection points unfold.​

THE BOOKS.

From Success to Significance
(Limited Hardcover Edition)

A bold redefinition of what it means to lead, live, and leave a legacy with an integrated identity - comprised of personal stories, client case studies, and my signature methodology.

Being Your Best
(Limited Hardcover Edition)

A transformational book for preteens and teens based on concepts in From Success to Significance, designed to create real-time bridges between parents and children, helping families speak a shared language of strength, purpose, and emotional honesty.

CLICK TO LISTEN ON:

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©2026 by Rock DuBois. All rights reserved.

'Ask Doc Rock' is a sub-blog of Rock DuBois Coaching. Jeanrock DuBois does not possess a doctorate or claim to be a doctor.

All individual responses are for entertainment or coaching purposes only, and do not constitute a medical diagnosis or assumption of care. The testimonials shared on this site reflect the personal experiences of individual participants and may not represent typical outcomes.

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