Stop becoming.
Start being.
The core human tragedy of our time is how many people spend decades chasing belonging and happiness, shape-shifting to fit into systems, relationships, and expectations that were never meant for them.
My mission is to end that pattern and bring you back to who you were before the performance.
TRUSTED BY EXECUTIVES AT:
A 5-STAR EXPERIENCE.
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MOST COACHING FEELS LIKE REARRANGING DECK CHAIRS ON THE TITANIC.
I FIND THE HOLE IN THE SHIP.
CEOs whose personal relationship patterns were destroying families and multi-million dollar companies
Executive team breakdowns that threatened scaling organizations and high-stake reputations
Leaders rebuilding their identity during custody battles, health crises, and major transitions
Other high-achievers who’d lost themselves in the climb and needed reconstruction, not optimization
The work is intensive. The results are permanent. The transformation goes to your core.
I PARTNER WITH
Founders, executives, creatives, and their organizations
High-performing individuals seeking internal alignment
Men and women navigating leadership, parenthood, partnership, and power
THIS ISN'T COACHING.
IT'S IDENTITY INTEGRATION.
No surface-level tips or motivation.
No generic frameworks applied to unique situations.
No weekly check-ins that barely scratch the surface.
Instead:
- Intensive sessions that go as long as needed
- Unlimited and direct access during critical moments
- Complete confidentiality for sensitive situations
- Real-time crisis navigation when stakes are highest
- Deep, therapeutic coaching that rebuilds you from the foundation up
THE INVESTMENT
This level of transformation isn’t for everyone.
You need to be ready to:
- Invest significantly in yourself (premium engagements begin with a minimum 3-month commitment)*
- Commit to deep, uncomfortable identity work
- Show up authentically instead of performing
- Build relationships based on truth instead of strategy
If you’re ready to stop managing dysfunction and start building significance permanently, let's talk.
*For a small number of founders and leaders, I work in a retained advisory partnership where my role is ongoing strategic and identity-level counsel as decisions and inflection points unfold.
THE BOOKS
From Success to Significance
(Limited Hardcover Edition)
A bold redefinition of what it means to lead, live, and leave a legacy with an integrated identity - comprised of personal stories, client case studies, and my signature methodology.
Being Your Best
(Limited Hardcover Edition)
A transformational book for preteens and teens based on concepts in From Success to Significance, designed to create real-time bridges between parents and children, helping families speak a shared language of strength, purpose, and emotional honesty.
ABOUT ROCK
Not past-focused. Not future-obsessed. Present-liberated, for leaders who are done splitting themselves in two.
Most people know how to build.
Very few know how to be.
I’m Rock DuBois, Executive Identity & Relationship Reconstruction Specialist.
I've designed the proven framework and wrote the book on "Identity Integration" to work with other founders, visionaries, and high-achievers who have “won” on paper, but feel the quiet cost of the climb in their relationships, their nervous system, and their sense of self.
My core belief is simple:
Despite what you believe, you already are who you need to be.
So I’m not here to fix you, hype you, or add another layer of self-improvement.
I’m here to help you access your integrated identity, the undistorted version of you beneath the noise, the roles, and the protective patterns that used to keep you safe.
The work is fast because we’re not building something new.
We're excavating what's always been.
HERE'S WHAT WE DO DIFFERENTLY.
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Values vs. Needs: We separate what’s aligned from what’s reactive. Needs create reliance and instability. Values create clean leadership and sustainable connection.
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Permission to Be You: Your mind might be ready before your emotions are. We help your system catch up so you stop waiting for permission and start moving as who you already are.
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Ownership and Pattern Interruption: No victim loops. If you’re here, there’s agency in it. We work from that.
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Sustainable Thinking in Relationships: We diagnose dynamics, not just behaviors, so the whole structure changes.
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Future-Self Embodiment: Not goal-setting as a delay tactic. Embodiment now, with practical steps within 24 to 48 hours.
I combine radical directness with real care. I’ll call it cleanly, and I’ll stay right there with you while we rebuild your internal trust.
If you’ve built a powerful life and still feel disconnected from the person living it, this is the work.
This is where success becomes significance.
YOU'LL KNOW WITHIN MINUTES IF THIS IS FOR YOU.
In our first conversation, you’ll experience something you rarely get:
Someone who sees you immediately.
Not the version you present. Not the role you play. The real you - buried under years of conditioning and compromise.
You’ll feel simultaneously exposed and relieved.
Like someone finally gets what you’ve been trying to say but couldn’t articulate.
That’s your authentic self recognizing itself.
Let's see if we're aligned.